case study

Safiyaa combines artisanal craftsmanship with feminine tailoring to create chic, timeless and bespoke dresses.


With Safiyaa, the challenge was a simple one. The previous site, based on Shopify platform, was not achieving Safiyaa’s expectations and was increasingly seen as an impediment to attracting traffic and converting visitors into customers. However, the company accepted that the problem was not with the technology, but rather in the manner in which it was implemented. It therefore engaged with us as we have a track record of delivering high-performance webshops.


The previous implementation had shown that the software is just one component of a successful solution. Perhaps even more important is the manner in which the software is implemented. CRISP delivered a redesigned and improved front-end interface. This was backed by better back-end integration and performance. CRISP brought to life several special features for Safiyaa which underpin a high-performance e-business by driving traffic, improving conversion, increasing average order value and building loyalty.

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