case study
Mary Katrantzou

Mary Katrantzou is a Greek fashion designer who lives and works in London. She is known in the fashion world with her hyper-real and paradisiacal prints.


Our brief was to refresh Mary Katrantzou’s digital brand presence by simplifying and stripping back the content and pivoting commerce to the forefront. In addition to creating a logical and intuitive site to optimise the customer journey and increase conversion we had to maintain Mary Katrantzou’s positioning as a leading womenswear fashion pioneer with a trend setting visual design.


It became obvious in the early discovery stages of this project that Shopify Plus would be a great match for MK. Choosing Shopify Plus enabled us to customise the whole e-commerce experience all the way through the check out, create local stores with different inventory and marketing messaging for their various international markets, and also allow multi currency check out.

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